2023 has become a year of both expected and surprising twists. Whether they’re specific to the media business (writers and actors strikes, struggling streaming bundles, the galloping rate of cord-cutting, data fragmentation and measurement) or part of the bigger picture (sustainability, DEI, quiet quitting), Cynopsis’ two-day Big TV Conference offers senior executives the chance to find actionable solutions. Thought leaders from networks, agencies, brands, tech and research companies will share cutting-edge strategies for achieving, maintaining and measuring success.
The only conference to connect the dots between networks, brands, agencies and tech to grow your business in the new TV landscape.
Tech, media and telecommunications analyst Jamie Lumley will take us through how changes in consumer preferences and viewing habits, as well as churn dynamics between platforms and other entertainment media, ultimately impact the viability of different business models for streaming.
It’s clear that in the new – and ever-changing – TV landscape, we need accurate cross-platform measurement to keep up with viewing behavior. With an increasing number of options to help media buyers determine who’s watching and where, we’ll explore the data and tools that are available now, and in the pipeline.
As we head into the final stretch of 2023, the advertising outlook is looking up as brands seize opportunities with increased consumer spending during the holiday season and into the new year — and CTV remains a bright spot, attracting a growing share of ad dollars.
In this enlightening discussion, John offers a retrospective on the resilience of CTV advertising in 2023. He’ll delve into the acceleration of convergence and provide an insider’s perspective on what’s top of mind for advertisers. Additionally, he’ll shed light on what lies ahead for CTV planning and buying in 2024, as we gear up for a busy election season and the thrill of the Olympics.
NBCU’s Power Break produces data-informed Pause Ads to dynamically customize a brand’s message…WBD and GroupM’s Diverse Voices Accelerator provides organic sponsorship opportunities…Disney’s Audience Graph and Clean Room technology enables brand partners to reach across the company’s touch points in a relevant way. These are just three examples of an industry in overdrive to connect advertisers and consumers – take a look under the hood at inspiring innovations.
Amid heated streaming video competition, subscription burnout, and increased churn, streamers need new strategies to attract and retain customers. Improving the viewer experience can mean embracing new technologies for faster compression and delivery, experimenting with short-form video, gaming, release strategies, and more. This is the panel to dive into for insights on how to find and keep audiences in the sink-or-swim streaming world.
Recent digital ad fraud and campaign violations have again pulled into sharp focus the lack of campaign transparency among the walled gardens. Who loses? Marketers, who rely upon campaign accuracy, transparency, and, most importantly, performance to drive their KPIs, as well as premium video platforms whose inventory is planned, sold and measured on a different standard. We’ll highlight these most recent violations and show how they are not only fraudulent, but are putting marketers and their brands in reputational and legal peril. We’ll share the four demands advertisers should be making of these platforms to put themselves on a path to full transparency and greater business growth.
As TV consumption patterns transform and new technologies emerge, how is measurement changing to meet the needs of the marketplace? What will currencies look like in a cross-platform world? What are the greatest challenges and opportunities for the buy and sell side to improve the transparency and efficacy of TV? Join iSpot Founder/CEO Sean Muller and Travis Scoles, Paramount’s SVP of Advanced Advertising in a discussion about the issues reshaping the TV industry.
We’ve come a long way from “Candid Camera,” one of the earliest examples of reality TV. Producers offer their takes on what it takes to make a hit show, how to overcome the challenges facing the genre today – and how to pivot when reality gets too real.
The combination of local broadcast and streaming TV offers immense value to advertisers by delivering highly-targeted and engaged audiences at scale across specific geographic areas. Join Locality’s Ann Hailer, president of broadcast, and Keith Kazerman, president of streaming, in this 20-minute Q&A session and learn how unlocking the power of local builds awareness within key markets, strengthens connections with customers, and drives outcomes.
Streaming accounts for an estimated 3-4% of the world’s carbon footprint, according to Laura Marks, co-author of “Streaming Media’s Environmental Impact,” so media businesses are increasingly taking steps to reduce energy. There are a variety of approaches to take to achieve sustainability goals – like MiQ’s partnership with streaming tech provider SeenThis to future-proof clients’ creative, and Viant Technology’s integration with Scope3 for supply chain emissions data – and different methods for measuring success. Our panel will lay out options for making the planet a better place.
Global demand for new streaming video entertainment has stopped growing, according to Parrot Analytics, which along with the proliferation of new streaming services has made big budget content unsustainable for many. But premium content doesn’t have to come with a sky-high price tag. Producers and programmers share strategies for getting more with less.
US adults ages 18- 24 spend less time watching traditional TV than any other age group, according to eMarketer. They still spend plenty of time watching video, of course, on YouTube, Instagram and TikTok. But what kinds of digestible content most effectively engages these digital natives, when and where is the optimal time to reach them, and what new opportunities should savvy marketers be on the lookout for? We’ll explore how to capture – and keep – the interest of this diverse demo with immense buying power.
Publishers and broadcasters are increasingly finding modern methods of measurement are the key to thriving in today’s advertising ecosystem. From outcomes-based measurement to incrementality, learn how publishers are finding success and tapping into new structures for implementation and growth.
The advent of third-party cookie-depreciation has more marketers are exploring attention-based measurement to determine an ad’s impact on viewers and optimize performance. What are the metrics available to brands to measure and interpret attention? How can attention solutions be used to improve brand performance? Here’s where you’ll find out.
That’s right, Advertising Community, it’s time to put all that knowledge to the test! Join Emmy Award-Winning Reporter/Anchor, Erin Colton of News 12, as she hosts this trivia game based on all-things-TV-advertising! This mini interactive trivia game show will quiz you on everything from jingles and slogans to your favorite brands and celebrity spokespeople. Plus, this is the Big TV Conference so the winning prize is: A BIG TV! Sponsored by New York Interconnect (NYI).
Personalized, relevant content is the goal for brands now, and artificial intelligence plays a key role. Companies are using AI to predict what consumers want to watch, eat, drink, and drive, reaching and engaging with their target audiences faster and more effectively. Learn how to leverage the power of AI to build the kind of personal connections with consumers that drive business growth.
The NHL has a metaverse hub that lets fans connect and communicate with each other. “Come Mine With Me,” a new take on reality show “Come Dine With Me,” enables players around the world to design and build a dinner party from scratch. Fireside, co-founded by Mark Cuban, powers brands, franchises and IP owners to own and deepen the relationship with their fans. These are just three examples of how technology is being used in exciting new ways to allow companies to reach out to audiences like never before. In this session, you’ll get a peek at what game-changers are doing right now.
Join Danone North America and their media agency Wavemaker in a frank discussion about what it takes to prioritize DE&I goals in a modern media plan. Danone’s mission to “bring health through food to as many people as possible” drives their media decisions as they navigate growth channels like CTV, digital and social media. Danone will share how they incorporate their mission across media buying strategy at scale in a complex market.
The pandemic shifted the power dynamic in the hiring process, where even amid layoffs the best-qualified candidates may come to the table with the upper hand. How can businesses attract top talent without breaking the bank? What unexpected avenues can lead to the best prospects? How can demands be met creatively? Find out what matters most to job-seekers, and how to make it happen.
Between evolving consumer behavior, new technology, privacy concerns and economic uncertainty, marketers are facing challenges about where, and how, to invest. We’ll hear from brand experts about how to succeed in a Web3 world.
The evolution of addressable TV and the sophisticated datasets available now can maximize investment by offering more precise attribution and avoid wasted impressions. With the phase-out of third-party cookies, what are the technologies, like data clean rooms, that offer insights in a regulation-compliant way? We’ll explore the tools that drive real outcome behaviors.
Viewers report the process of finding something to watch is a bigger issue than the cost of their video services, according to a study from TiVo. Yet keeping viewers subscribed means keeping them happy, so finding a solution to the content discovery headache is essential. Hear about the features some services are employing to attract new subs and reduce churn.