Join our expert panelists as they discuss the latest platforms to be on the lookout for in the year ahead, some best practices and tips for how to utilize them for your business and how to determine when to skip jumping on the bandwagon.

Creativity rests at the core of the TikTok experience. By tapping into that experience, brands have the unique opportunity to engage in a two-way conversation with a new audience. In this session, attendees will learn about some of the top trends taking place on TikTok and how brands can successfully join in. Amanda Simpson, Creative Strategist, TikTok, will share insights to educate marketers on how their brands can connect with their desired audiences and build authentic communities on the platform.

In less than one year, 6 million users have joined Clubhouse and other platforms are looking at potential competitors to the app. Join us in a chat about the latest platform to make (audio) waves and some potential use cases for brand marketers.

From mega- and macro-influencers to micro- and nano-influencers, brands have a number of things to consider when working with these stars. Our panelists explain when it makes sense to engage with influencers (and when it doesn’t!) and how to determine the best route to take on each platform.

Instagram has rolled out a number of new features in the past few months that, to some,  it feels like a fresh new app that has changed how content creators and brands are connecting with their audiences. Learn some best practices on using Reels, IGTV and stories. 

Twitter is how brands and consumers connect with culture and what’s happening around the world. In this fireside chat, join Courtney Pappas and Olympia Portale to explore how Oreo connected with the LGBTQ+ audience and their allies to generate massive engagement and conversation around National Coming Out Day.

In our COVID era of surging digital purchases, one-tap checkout and same-day delivery, it’s easy to forget that purchase decisions happen well before last click. Every month, 459 million people turn to Pinterest to get inspired by brands, not interrupted by them. In this session, brands and marketers will learn about Pinterest as the destination for inspiration and visual discovery, along with the benefits of its ad products and case studies from advertisers that have built innovative campaigns.

Get an insider’s look at how to use new page features. The ecosystem of free tools a brand can use on LinkedIn grows by the month. Sit down with a member of the product marketing team to understand the latest offerings that will help you build and grow your business through an authentic, community-based social strategy, leveraging your employees, customers and brand fans in one trusted and professional space.

Over 90 percent of the U.S. Gen Z population watched publisher content on Snapchat in Q4 2020. Learn how MTV has revamped the kind of content it covers on Snapchat Discover to appeal to a younger audience.

Core to Reddit’s online communities for over a decade, “Ask Me Anything” (AMA) sessions have firmly established themselves as digital icons, appearing and influencing far beyond the corners of the Reddit platform. A fan favorite of everyone from Bill Gates to Borat, AMA sessions provide a peek behind the curtain and candid, real-time access to those who inspire, intrigue and excite. For brands, they have become a tried-and-tested way to deeply connect with online audiences, providing two-way engagement and genuine value in a trusted, relevant space. In this session, join Reddit’s Rachel Weber Callaway for a look behind the scenes at what makes AMA sessions so popular, the inherent value for brands and the tricks of the trade to ensure success.

The last 12 months have been extremely tumultuous, and at times it felt a new crisis was overtaking the headlines every week. Social media managers have been at the forefront monitoring and synthesizing this news, separating facts from noise in real-time, and making highly visible recommendations for brands on how they should respond to a world that seemed to be falling apart around them. In this candid conversation, Susan Chang makes an empathic case for social media managers who have been working around the clock under high-pressure.