As OTT continues to dominate the TV/Video landscape and media spend accelerates, it’s critical for all members of this marketplace, advertisers, content companies, distributors, cable companies (MVPDs), and Virtual MPDs , to be conversant within where the market stands now, and where it’s headed next. That’s why we are presenting a showcase with leaders in OTT and CTV to outline where the risks and opportunities lie in this complicated and fast-changing sector. To better understand – and leverage – where the $80 billion TV ad spend market will spread, join us at First Look: OTT Virtual Conference.
Topics include: CTV, Addressable TV, VOD, Measurement, Ad Tech Solutions and Local OTT
The growth in CTV advertising shows no signs of abating as the streaming habits of convenience, choice and control are sticking firmly with consumers. Hear from Premion on the state of the local CTV advertising market, growth outlook and marketer priorities for navigating the complex and fastest growing advertising channel in 2022.
As advertisers prioritize reaching consumers where they live, work and play, they’re embracing the vastly growing and untapped opportunities in local CTV advertising. The availability of data-rich targeting and outcomes-based measurement to deliver an audience-first advertising approach makes streaming TV invaluable. This Premion-led panel will offer timely perspectives on the local CTV advertising outlook for 2022, new innovations to watch for, as well as advertiser use cases that demonstrate the efficacy of the medium for both brand building and performance marketing.
With the explosion of CTV adoption, every brand must reconsider how they sell and where they engage consumers of every age. Video programming is the secret to moving any brand forward, and there’s no more engaging or talked-about spots than those seen on TV – and this is especially true with children and family-focused programming. In fact, Future Today recently found that more than half of parents watch alongside their children. Furthermore, upwards of 87% of families talk about the ads they see while streaming TV, and 67% of parents are heavily influenced by their children when making a purchasing decision.
Thanks in large part to OTT, the evolution of TV Media continues to evolve in ways that are advantageous to the entire marketplace. As TV continues its evolution, it has expanded across all screens, transitioned to impressions, benefitted from increased addressability functions, gained quantified granular reporting and prospered from more effective CPMs. One size does not fit all in today’s TV media market and this panel will discuss the must-haves for today’s successful TV media campaign.
Join NYI’s VP of Advanced Advertising, Jason Swartz, for a conversation about the key ways in which TV Media campaigns have evolved including:
Gamut is excited to put the cards on the table and show how a unified deck of partners, proprietary tech and solutions helps Marketers uniquely solve problems and consistently deliver results where it counts against local strategies. Join us for this transparent sharing of table stakes v. winning hands.