2022 has proved there are new and very effective combinations of measurement solutions to quantify and unify cross-screen media consumption. We’ll examine which are leading the pack in supplying next-day reporting and insights – as well as whether these sales-friendly cocktails are equally helpful in making programming decisions.

Jon Watts will discuss key takeaways from CIMM’s soon to be published Guide to Converged TV Measurement Providers. The Guide will provide a deep dive into the methodologies and approaches for the industry’s most pressing cross-platform measurement challenges today, including an overview of the current landscape and wider TV data ecosystem, as well as in-depth profiles of the major providers of cross-platform TV and video audience measurement services — and the key differentiations between them.

We hear the best specific methodologies to combine audience measurement across linear TV, connected TV, and digital and social media, with the goal of giving advertisers better ability to gauge reach and frequency and to reach narrower segments of consumers.

Today’s brands and publishers strive to understand how their TV/CTV media dollars drive business outcomes and incremental lift across all connected devices and touchpoints. Learn how new, innovative measurement methodologies are helping publishers and platforms from linear to advanced TV, confidently prove their incremental value to brand marketers.

While the premise of an impression is simple, there is a layer of complexity that factors into what constitutes an impression. To level set, let’s agree that the word impression simply refers to the act of seeing content and advertising.

The future of cross-platform TV currency and measurement is here. Join Mark Marshall, NBCUniversal, and Stu Schwartzapfel, iSpot.tv, as they discuss innovations in TV measurement and explore key insights from the companies’ ongoing efforts to deliver next-generation solutions for the industry. Gain insightful perspectives and actionable tips on how to prepare for the next chapter in TV currency and measurement.

What is outcomes measurement and why is it important for CTV platforms and advertisers? How do you prove the success of a campaign beyond reach and awareness? Join us to learn how a top streaming platform can help quantify the downstream impact of ads – including measuring lifts in outcomes such as search, store visit, and website engagement.

One of the fastest-growing segments of advertising, connected TV (CTV) is expected to double its numbers by 2024. To capitalize on the momentum, publishers and platforms need to build advertisers’ confidence in streaming – from unique ad opportunities like binge selectors, interactive overlays and enhanced customization, to the availability of addressable inventory, and the use of robust, independent measurement to prove they are finding, reaching and engaging with the right audiences. The panel will look at who’s making moves to capture streaming customers (and ad dollars), and what lessons others can take away when it comes to measurement, creative and audience targeting.

Marketers are demanding data-driven advertising now more than ever and the ability to measure performance outcomes is table stakes to prove the value of your ad spend. New innovations in audience-first targeting and attribution in CTV advertising is enticing even more advertisers to the channel.  This session will share insights on the latest targeting and measurement capabilities as well as client case studies on how CTV is invaluable when it comes to driving measurable outcomes for brands.

It’s time for an audience measurement solution that’s built for streaming. In this session we will discuss the five pillars of a streaming audience measurement solution, why they matters and what we can achieve once we identify one. These pillars include:

• Comprehensive
• Real-Time, Census level
• Unified
• Standardized
• Interoperable 

Despite continued growth in CTV, Linear TV remains a crucial part of any media plan. Now more than ever, closer attention should be paid to how planning and buying is done on Linear, and how performance on Linear can be measured to optimize a campaign to achieve desired outcomes.

In this session we will explore how a closed-loop, data-rich environment and advanced attribution methods can be leveraged to gain meaningful and actionable insights into an advertiser’s combined video strategy to maximize their media dollars.

As we shift away from age and gender as major measurement metrics, we look at who’s innovating in finding and reaching consumers, using methods that are fully inclusive of diverse communities and taking into account culture and lifestyle as well.

The ‘C’ in CTV is allowing TV advertising to shift from branding into a key performance marketing channel. The analytics that marketers are now being offered through both network and measurement partners are going to uncover a much different level of insight and bend their campaigns from brand awareness to brand experience and increasingly also direct response. Learn how marketers can take advantage of one of the fastest growing performance marketing channels of 2022 and how advances in technology have made it possible to deliver measurable, actionable results.

In this user-friendly session, we will dive into the innovative tech that’s powering some of the more exciting measurement solutions in the space.