The Measurement & Data Virtual Conference was Cynopsis’ 5th annual event with hundreds of analysts, researchers and media leaders coming together virtually. Over the course of two days, we presented the freshest thinking on buying and selling for the holistic video marketplace.
Gain access to learn the latest trends in: Attribution, Addressable TV, CTV, OTT, Privacy, Data, and Ad Fraud.
With all of the different types of datasets now available from first to third party, are there best practices to combine them in a way that maximizes the strongest predictors and indicators? How much of this is an art rather than a science? How do Walled Gardens impact commingling of datasets and what is being done to access these data sets and combine them with other sets?
Key to automating ad buy / sell processes and workflows is connecting all the necessary and vital data throughout the advertising ecosystem. In this presentation we will look at how the industry is evolving to make tangible the reality of self-serve inventory ad buys, i.e. adopting a standard unit of measurement across platforms, eliminating makegoods, and the technology and integration points needed to make it happen.
Measuring the impact of linear TV advertising is complicated enough. Now with OTT added to the mix, reporting becomes increasingly fragmented, time consuming, and prone to error. Learn how iSpot and Gamut have teamed up to offer advertisers a better way to analyze the performance of OTT ads. Through an overview of the joint-solution and a key client case study, you’ll learn how unified measurement helps advertisers:• Uncover incremental reach generated from OTT ads• Manage optimal frequency between linear & streaming• Eliminate wasted impressions with more efficient campaigns
Attribution is the Holy Grail for advertisers. What are some of the new techniques and systems for tracking the consumer journey through this ever-changing media landscape of new platforms, delivery systems and changing consumer behaviors, especially after the pandemic changed viewing and purchasing patterns?
Contextual targeting seems to have been pushed aside in favor of more granular and seemingly accurate audience messaging, but the impending “Adpocalypse” is bringing it back to the forefront. Is this truly a resurgence, and how is the renewed focus on Contextual providing the industry an opportunity to do better?
How has the past year impacted consumer/viewer behavior, the capturing of data and predicting future trends post-Covid? What is working and what is not? Where do we go from here in the data, research and analytics world? How will privacy impact our next steps? What do we see as the future of media, consumption and measurement?
Sports sponsorships attract billions of marketing dollars every year from brands building awareness and content providers promoting viewership with their loyal fans. But with so many ways to watch and endless touch points across the viewing experience, how can brands turn this data into actionable insights? Learn how MVP is leveraging TiVo’s broadcast TV data to enhance their measurement capabilities and offer brands, properties and agencies 360-degree coverage of their premium sports sponsorships, from evaluating Super Bowl spend and beyond.
With an eye towards addressing a range of diverse constituencies, what should we be doing as an industry to better target and deliver to niche audiences – from both a programmer and marketer perspective. A look at microsegments and how they can be best combined.
Music videos are a cultural unifier and reach 150 million viewers globally each day. As such, they’ve always had the ability to create long-lasting connections with audiences, most recently in the living room. What are the latest tactics brands can leverage to harness the power of music videos? This session will also explore how measurement can better inform media buyers in their planning with CTV.
To establish a level playing field for convergence, we, as a media advertising industry must deploy a standard unit of measurement across revenue platforms. Listen in as executives from MASC and more discuss the crux of impressions-based buying and selling from both a challenges and opportunities perspective and the necessary next steps to make its implementation a reality.
This June marks the 51st NYC Pride Month. Marketing and media measurement of the ever-evolving GLBTQIA community requires an adept understanding and approach. For marketers, programmers and researchers, effectively reaching this important group requires a sensibility and sensitivity that impact decisions and perspectives on consumer choices and behaviors. How do experts make sure they’re savvy about the nuances of this group and how to reach/measure them?
Aligning buyers and sellers is key to scaling streaming advertising investment, but they don’t always see eye to eye on targeting, measurement, or transparency. How can we close the gap to drive streaming revenue and ROI? Listen as experts from Conviva and Entertainment Studios share insights and experiences addressing these challenges in streaming advertising, supported by findings from Conviva’s recent State of Streaming Advertising research.
While measurement is becoming increasingly siloed with the loss of cookies and mobile IDs, consumers are enjoying content across all platforms more than ever. New foundations for advertising measurement are required to keep pace with these rapid changes. DISQO will present the latest data on consumer cross-platform usage, how well existing technologies are measuring ad effectiveness, and the mutant research that results from not having a cross-platform view of ad exposure. Hear how marketers can revisit classical techniques with a modern methodological twist to get a complete understanding of advertising impact everywhere.