With sports betting opening up (nearly) nationwide, FanDuel has emerged a king in the space, reporting revenue of $1.9 billion to easily outpace all its competitors and showing dramatic year-over-year increases. FanDuel’s CMO will discuss the brand’s growth, marketing strategies – both national as well as local – and how it is leveraging its partnerships for this exploding category.

As sports marketing goes, so goes the rest of entertainment. CMOs from the NHL and NASCAR take on the biggest objective in marketing, developing fandom, and discuss how their leagues have been forced to re-strategize both going into and now once again coming out of COVID lockdowns, detailing the lessons and trends they experienced, shoring up experiential plays for in-person fans, and how they are working with partners to maximize the value of live activation.

Hear how MLS and adidas are building the culture of soccer in North America. Ensuring the game is not just illuminated in the many soccer specific stadiums but is part of the DNA of this country – a 365 lifestyle that influences modern pop culture. Learn how the League through its partnership with adidas are seizing the opportunity and ensuring the next generation has unhindered access to the sport for years to come.

Overseeing a rapidly changing media landscape, CMOs representing networks that are anchored by sports will meet for a candid and thought-provoking discussion about the new realities of mass media, how they are reading data, where they see growth and opportunity and what keeps them up at night.

Looking at building a successful marketing attack on grassroots level, this session will feature marketers from local teams and RSNs who speak to the rules of effective promotion the culture of their regions.

A roundtable discussion with the marketing heads of three sports properties that have defied audience erosion and competition for eyeballs over the past decade to entrench themselves as some of the hottest programming in the world. Delivering demographics by promoting lifestyle in MMA, WNBA and League of Legends, these executives will dive into the art of creating culture and building fandom for three very different properties.

CMOs from consumer brands meet to dissect the new rules for partnerships and how their properties are using sports to drive revenue, build brand loyalty and engage audiences through an experience that will keep them coming back for more.