Where sports marketing leaders gather to discuss the ever-evolving changes in the sports landscape, and how to prepare for what's to come.

Cynopsis Sports CMO Exchange On-Demand is now available.

  • Welcome from Cynopsis

    Welcome from Cynopsis

  • Opening Keynote

    Opening Keynote

    With sports betting opening up (nearly) nationwide, FanDuel has emerged a king in the space, reporting revenue of $1.9 billion to easily outpace all its competitors and showing dramatic year-over-year increases. FanDuel’s CMO will discuss the brand’s growth, marketing strategies – both national as well as local – and how it is leveraging its partnerships for this exploding category.

  • Leveling up the Live Experience: A Conversation with League CMOs

    Leveling up the Live Experience: A Conversation with League CMOs

    As sports marketing goes, so goes the rest of entertainment. CMOs from the NHL and NASCAR take on the biggest objective in marketing, developing fandom, and discuss how their leagues have been forced to re-strategize both going into and now once again coming out of COVID lockdowns, detailing the lessons and trends they experienced, shoring up experiential plays for in-person fans, and how they are working with partners to maximize the value of live activation.

  • Soccer…The Most American of Sports

    Soccer…The Most American of Sports

    Hear how MLS and adidas are building the culture of soccer in North America. Ensuring the game is not just illuminated in the many soccer specific stadiums but is part of the DNA of this country – a 365 lifestyle that influences modern pop culture. Learn how the League through its partnership with adidas are seizing the opportunity and ensuring the next generation has unhindered access to the sport for years to come.

  • Network Executive Roundtable

    Network Executive Roundtable

    Overseeing a rapidly changing media landscape, CMOs representing networks that are anchored by sports will meet for a candid and thought-provoking discussion about the new realities of mass media, how they are reading data, where they see growth and opportunity and what keeps them up at night.

  • Learning to Love Local

    Learning to Love Local

    Looking at building a successful marketing attack on grassroots level, this session will feature marketers from local teams and RSNs who speak to the rules of effective promotion the culture of their regions.

  • A Fireside Chat with NBCUniversal Telemundo

    A Fireside Chat with NBCUniversal Telemundo

    Everyone knows soccer, or fútbol, is better in Spanish! As the exclusive, Spanish-language broadcast partner for FIFA World Cup Qatar 2022™, Telemundo has kicked off its efforts to generate excitement as the 62 million U.S. Hispanics and soccer fans get ready for the biggest global event in sports. Join Telemundo’s EVP, Chief Administrative & Marketing Officer, Mónica Gil, and Emmy award-winning journalist and correspondent for Noticias Telemundo, Nicole Suárez, for an insightful conversation into what the network is doing to reach and connect with Hispanic consumers during this World Cup year.

    Sponsored by:
    NBCUniversal Telemundo Enterprises
  • The Surge: Leveraging Lifestyle for Success

    The Surge: Leveraging Lifestyle for Success

    A roundtable discussion with the marketing heads of three sports properties that have defied audience erosion and competition for eyeballs over the past decade to entrench themselves as some of the hottest programming in the world. Delivering demographics by promoting lifestyle in MMA, WNBA and League of Legends, these executives will dive into the art of creating culture and building fandom for three very different properties.

  • Brand Roundtable

    Brand Roundtable

    CMOs from consumer brands meet to dissect the new rules for partnerships and how their properties are using sports to drive revenue, build brand loyalty and engage audiences through an experience that will keep them coming back for more.