The last 12 months has proved that you can never be too prepared for a crisis. Discover how brands like Southwest, Hilton, Chipotle and Purdue Farms stay on top of their crisis communications strategy to ensure that their audiences remain informed, engaged, and up-to-date on critical issues. As an attendee, you’ll create a strategy that not only allows for a defensive response when something hits, but an anticipatory plan of possible situations—providing an offense your organization can depend on.
If you missed the live event, you can still gain access to the full conference recordings for on-demand viewings!
Southwest’s Senior Vice President, Chief Communications Officer, Linda Rutherford is known for creating and leading powerful teams that deliver award-winning communication for one of the most beloved brands in the world. Linda shared her company’s communications journey over the course of the pandemic, drawing on her decades of crisis management expertise.
The reignition of the BLM movement has placed a spotlight on brand communications approaches that fail to match words to company actions. Participants will take part in a candid discussion of communications as it applies to meaningful actions taken at their companies to move diversity, equity and inclusion initiatives forward.
This roundtable will explore best practices for staffing, planning and coordination at large companies or organizations with an international footprint. In addition, we’ll discuss which scenarios are best handled by an external consultant or agency, vs. in-house.
PR pros have long been asked to work on shoestring budgets, but recent economic fallout has downsized departments in many organizations, particularly within marketing and communications functions. Participants will share how they are coping, doing more with less and triaging communications in crisis moments.
In this keynote session, Southwest’s Linda Rutherford shares her company’s communications journey over the course of the pandemic, drawing on her decades of crisis management expertise. Learn how a brand long known for consumer satisfaction handled messaging to the public as the airline industry’s historic crisis unfolded.
What constitutes a social media crisis for your organization, and how do you monitor social feeds to determine the severity of the problem? We offer insights on risk assessment, as well as tactics for flipping the script when your brand finds itself in the crosshairs.
Setting up a well-prepared and equipped war room can be the key to a coordinated and successful crisis response strategy. Drawing on her experience navigating large-scale crises, Chicago Navy Pier’s Director of Communications Payal Patel offers tools, tactics and resources that should be in every crisis manager’s arsenal.
Hilton’s vice president of global corporate communications Nigel Glennie will share how his executives navigated the global pandemic and the worst year in the company’s 101-year history. Learn how the company set its communications strategy and stayed close to team members, hotel owners, policymakers and consumers.
COVID-19 has turned traditional crisis planning on its head. Even organizations equipped with solid emergency plans did not foresee the impact the pandemic would have on health care, the economy or the public’s perception of civil liberties. How has Canada’s largest city and economic engine responded to COVID-19? City of Toronto CCO Brad Ross shares takeaways from his team’s recent and ongoing crisis communications odyssey.
In a world where the stream of information is constant, a crisis can evolve and change as quickly as it emerged. Controlling the ebb and flow of information is difficult, but, for Comms teams, knowing when to act and how is all about having insight.
With so much more information, how has the dynamic between media and Comms changed? And consequently, how has this affected relationships between agencies and in-house teams? How do you communicate the right message to key stakeholders? And how do you even know which crises are worth responding to if they happen almost on a daily basis?
We’ve gathered experts from in-house teams, PR agencies and the media to give their insight into how a crisis evolves from their perspective and how you can better inform your responses.
Corporate communicators have been challenged by successive economic, social and political crises over the past year, requiring clear, consistent and principled communications on issues that the country had never faced and that communicators had hardly contemplated. Erin Streeter will discuss how the National Association of Manufacturers led on these issues through a forward-thinking communications strategy and what she learned in the process.
As recent history has shown, companies that don’t take diversity, equity and inclusion seriously internally face serious external consequences. In this session, learn how PR pros can work to recognize and communicate biases inside their organizations and apply DEI principles to external messaging in a way that is both truthful and impactful.