The only conference to connect the dots between networks, brands, agencies and tech to grow your business in the new TV landscape.

Big industry insights. Big innovation. Big energy. Cynopsis’ Big TV Virtual Experience was held virtually Sept 22-24 and delivered 40-plus panels, sessions and executive briefings to more than 1,500 attendees at home.

To view the key executive insights, panel by panel, from the conference, sign up to receive access to our on-demand videos and slides. And mark your calendar’s for the in-person, live conference September 21-22, 2021 in New York City.

Sponsored by:

gamut TOTAL
New York Interconnect
a4
vevo
Discovery Engage
Premion
Tubi
Nielsen
4A's

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On Demand Sessions

    Up Close & Personal: Pluto TV

    Join us as we speak to Jeff Shultz, EVP and Chief Business Officer at Pluto TV, for his insights into the current state of AVOD from his experience in helping to build one of the leading free streaming services. He will discuss the rise and trajectory of AVOD, learnings from the past years of growth at Pluto TV in the context of industry-wide trends, and what’s coming next for the platform and the sector.

    The 2021 Impact of AVOD on Traditional Media

    With ViacomCBS’s acquisition of Pluto, Fox’s purchase of Tubi, and Comcast’s takeover of Xumo and Vudu, the monetization formula for media firms will be changing. We will dig down to talk about how these more automated platforms will influence the advertising future of legacy media players.

    Sponsored by:
    Tubi

    When Brands Get Adventurous

    State Farm and The Weather Channel present a case study using Immersive Mixed Reality technology as a method to attract and retain audience for this well known brand.

    Solving for Brand Safety in a Connected TV World

    Experts from GroupM and Mars Inc. talk shop….where their audience still lives, and the efforts of the WFA’s Global Alliance for Responsible Media (GARM).

    Who will win and lose in 2021

    JMP Securities’ Elgin Thompson gives the lay of the land when it comes to OTT, with insights on what newcomers need to succeed, the impact of advertising, and why content isn’t king.

    Programming Spotlight: Lifestyle

    The secret sauce of drama, emotion, and unexpected outcomes that comprise successful lifestyle programming.

    Wait, what happened today?

    Don’t miss this speedy, candid discussion of major findings and surprising takeaways from Day One of BIG TV.

    The OTT Roadmap for Reaching Audiences at Scale

    To survive and thrive in this era of unpredictability, brands must adapt in real time to respond to fast-changing consumer behaviors. With soaring streaming TV viewership and growth in ad-supported OTT, savvy brands and agencies are shifting bigger budgets to OTT and CTV to reach high value audiences at scale.

    However, the OTT marketplace is becoming ever-crowded, fast-changing and fragmented as consumers have a dizzying array of streaming TV service options. For advertisers, reaching target audiences has never been more complicated. This session will unpack the necessary insights for advertisers to navigate, buy and measure the true value of streaming TV advertising. 

    Key topics:

    • The importance of a localized audience targeting strategy
    • Content quality considerations
    • The power of optimizing OTT and local TV
    • The state of attribution and measurement
    Sponsored by:
    Premion

    The New Power of Local OTT Advertising

    The increasing popularity of OTT streaming content provides local and regional advertisers with a powerful opportunity to reach a growing streaming audience at scale, and to target their consumers like never before in every DMA.  This panel will provide an insider’s look at how the leading players in the OTT space are meeting the growing marketplace demand.

    Sponsored by:
    gamut TOTAL

    Future of Upfronts

    For years, the Upfront market – born in 1962 – has been decried as antiquated. Calls for change got even louder when 2020 events were scrapped due to the pandemic. So where do we go from here? Should Upfronts be reimagined, or eliminated altogether for a system that better reflects how consumers are consuming content?

    The Curation Equation: How Niche Streaming Networks Are Riding the Streaming Wave

    Whether they’re looking for blood and guts, Britcoms or anime, genre superfans don’t need scroll through Netflix or Hulu titles  – they’re zeroing in on content on niche streamers like Shudder, BritBox and Crunchyroll. There’s been an explosion of narrowly-focused streamers serving carefully curated content to specific audiences – but what are the economics for these niche players, and what’s working best?

  • BONUS: HGTV Urban Oasis 2020

    Now more than ever, our home is our “hub” with a need for functional shared spaces that are healthy, resilient and peaceful for changing household structures. We see this in cities across the country as our lives have shifted throughout the pandemic. Join HGTV Urban Oasis 2020 interior designer Brian Patrick Flynn as he takes you through this year’s home in Portland, Maine, shining a light on the small businesses that contributed to the construction and design of the home, as well as ideas about how to create your own oasis.

    Who will win and lose in 2021

    Former Agency CIO Lyle Schwartz gives us his picks on who will thrive in the next 12 months.

    Up Close & Personal with Byron Allen

    Join us as we talk to Byron Allen, Founder, Chairman and CEO of ALLEN MEDIA GROUP, the self-made media mogul who owns THE WEATHER CHANNEL. His Entertainment Studios produces more than 60 syndicated shows, has eight lifestyle channels, operates high-tech with the free-streaming OTT/mobile app: LOCAL NOW, and is growing ALLEN MEDIA BROADCASTING station group, which includes “big 4” network affiliates.   Allen will give us his candid opinion on the media space now, where he sees risk and opportunity, and where he thinks the media market will move in 2021.

    BONUS: Plan the ideal Staycation

    Travel enthusiast, influencer and TV host Oneika Raymond (instagram: @oneikatraveller) is usually using globe-trotting excursions as the catalyst to empower, educate and explore. With so many staying closer to home this year, she’ll share tips for creating several versions of the ideal staycation—with an eye to the holidays.

    Programming Spotlight: News

    The news industry is adjusting in a profoundly new way for technology, audiences, and brands. Here’s what it takes to be positioned for success. 

    How Vevo Became a Modern Day Global Music TV Network

    CTV engagement is surging, so too is the consumption of premium music videos back in the living room.  As a modern day global television network, Vevo provides advertisers the ideal solution to leverage the power of culture and connect with coveted audiences in a meaningful way, how and where they are consuming content.

    • CTV’s rapid growth and overall viewership trends
    • Growing a global distribution network
    • Audience engagement across Vevo’s premium music videos
    Sponsored by:
    vevo

    The Changing Multicultural Audience

    In a frank conversation, we will examine the most effective ways to speak directly to and for a truly diverse audience – which couldn’t be easier to get wrong in today’s world.  

    Up Close & Personal: NY Interconnect & Carat CEOs Talk Shop

    Get a virtual front row seat as NYI CEO, Ed Renicker, interviews Carat CEO, Angela Steele on how the media industry navigated their brands through the unexpected events of this year and what we can expect for the industry in the future. In January 2020, Steele was elevated to CEO of Carat mere months before the industry (and the whole country) found itself in unchartered waters. Steele will discuss how agencies and brands were forced to re-strategize everything from planning and spending to tone and creative, what those changes brought about, and the new unexpected findings that corporations can take away from the experience overall. Join two media powerhouses as they take a deep dive into the industry and discuss how the comeback is always greater than the setback, especially in New York.

    Sponsored by:
    New York Interconnect

    BONUS: TV Style Tips From 4-Legged Social Media Icon @Tikatheiggy

    Not familiar with Tika the Iggy(instagram: @tikatheiggy) yet? You’re in for a treat. This four-legged style sensation and gay icon, who speaks through the voice of her “second favorite dad” Thomas Shapiro, will share top Dos and Don’ts of TV fashion followed by tips from Thomas on creating, and evolving, a social media star. 

    Sponsored by:
    vevo

    Wait, what happened today?

    Don’t miss this speedy, candid discussion of major findings and surprising takeaways from Day Two of BIG TV.

    When Brands Choose Activism

    In this conversation, OWN’s Sheereen Russell will talk about the network’s partnership with Dove’s Esi Eggleston Bracey and Kelli Joy Richardson Lawson to pass the CROWN act, legislation designed to end anti-hair discrimination and celebrate freedom of expression. So far, 7 states have signed on, with the goal of having all 50 states on board. Eggleston Bracey will discuss how a corporate brand can lean into a sensitive topic with credibility, and the strategy moving forward.

    Pain Points in CTV & Media

    Connected TV has exploded beyond expectations this year, due to the quarantine’s effect on the volume of at-home viewing. We will look at the evolution of CTV up to this point and what this means for the industry as we move into 2021.

    Sponsored by:
    Nielsen

    Who will win and lose in 2021

    Needham and Co’s Laura Martin gives us her picks on who will thrive in the next 12 months. 

    Up Close & Personal with Mastercard

    Future of TV and Advertising 

    • Advertising innovations
    • Changes in consumer consumptions
    • Future of News and Advertising on News Platforms
    • The importance of news in the time of uncertainty
    • Strategic opportunities for brands and advertisers on the news platforms
    Sponsored by:
    a4

    Reaching Target Audience

    The latest in getting hold of custom audiences using first party data, polling technology and the new “data brews” that help advertisers place their products in front of the most likely customers. 

    Programming Spotlight: Reality

    Easy, mindless and a little bit trashy? Yup, it’s reality TV and it remains a staple of TV. But how has COVID-19 impacted production – and will those adjustments affect future productions? How does a show like 90 Day Fiance keep spinning off successful extensions? What makes characters like Mama June relatable? We’ll unpack the elements that comprise this can’t miss content, and how it’s going to change in 2021.

    Black-Owned Networks: Two Titans Talk

    Launching a network and positioning it for success – finding financing, producing and licensing compelling programming, getting support from distributors – is no small task. What are the challenges and opportunities unique to Black-owned networks? What has changed – and what hasn’t – since BET launched thirty years ago? Media magnates Robert L. Johnson and Byron Allen have a candid conversation about where we are now, and what needs to happen next, that you will not want to miss.

    The Future of TV is Addressable + Cross Platform

    Hear from Discovery’s Engage team about the future plans for linear addressable and cross platform, enabled by OneGraph, Discovery’s new advanced advertising product that will unify audiences across our linear and digital platforms.

    Sponsored by:
    Discovery Engage

    Wait, what happened today?

    Don’t miss this speedy, candid discussion of major findings and surprising takeaways from Day Three of BIG TV.

    BONUS: Cooking Demo w/ Exec Chef, Fabio Viviani

    Get your groceries for this tasty meal prepared by Executive Chef and Top Chef contestant, Fabio Viviani. Download the recipe

    Sponsored by:
    gamut TOTAL

Sponsors

gamut TOTAL
New York Interconnect
a4
vevo
Discovery Engage
Premion
Tubi
Nielsen
4A's
That Big TV Virtual Experience

SPONSOR

You won’t want to miss this opportunity to connect with the leading executives in the industry. Connect with the following Cynopsis team members today!

CONTACT US

Have a question?
Email us at events@cynopsis.com or call 1-800-777-5006.

Programming Questions?
Contact Robbie Caploe at rcaploe@accessintel.com.