Big industry insights. Big innovation. Big energy. Cynopsis’ Big TV Virtual Experience was held virtually Sept 22-24 and delivered 40-plus panels, sessions and executive briefings to more than 1,500 attendees at home.
To view the key executive insights, panel by panel, from the conference, sign up to receive access to our on-demand videos and slides. And mark your calendar’s for the in-person, live conference September 21-22, 2021 in New York City.
Join us as we speak to Jeff Shultz, EVP and Chief Business Officer at Pluto TV, for his insights into the current state of AVOD from his experience in helping to build one of the leading free streaming services. He will discuss the rise and trajectory of AVOD, learnings from the past years of growth at Pluto TV in the context of industry-wide trends, and what’s coming next for the platform and the sector.
With ViacomCBS’s acquisition of Pluto, Fox’s purchase of Tubi, and Comcast’s takeover of Xumo and Vudu, the monetization formula for media firms will be changing. We will dig down to talk about how these more automated platforms will influence the advertising future of legacy media players.
To survive and thrive in this era of unpredictability, brands must adapt in real time to respond to fast-changing consumer behaviors. With soaring streaming TV viewership and growth in ad-supported OTT, savvy brands and agencies are shifting bigger budgets to OTT and CTV to reach high value audiences at scale.
However, the OTT marketplace is becoming ever-crowded, fast-changing and fragmented as consumers have a dizzying array of streaming TV service options. For advertisers, reaching target audiences has never been more complicated. This session will unpack the necessary insights for advertisers to navigate, buy and measure the true value of streaming TV advertising.
The increasing popularity of OTT streaming content provides local and regional advertisers with a powerful opportunity to reach a growing streaming audience at scale, and to target their consumers like never before in every DMA. This panel will provide an insider’s look at how the leading players in the OTT space are meeting the growing marketplace demand.
For years, the Upfront market – born in 1962 – has been decried as antiquated. Calls for change got even louder when 2020 events were scrapped due to the pandemic. So where do we go from here? Should Upfronts be reimagined, or eliminated altogether for a system that better reflects how consumers are consuming content?
Whether they’re looking for blood and guts, Britcoms or anime, genre superfans don’t need scroll through Netflix or Hulu titles – they’re zeroing in on content on niche streamers like Shudder, BritBox and Crunchyroll. There’s been an explosion of narrowly-focused streamers serving carefully curated content to specific audiences – but what are the economics for these niche players, and what’s working best?
Now more than ever, our home is our “hub” with a need for functional shared spaces that are healthy, resilient and peaceful for changing household structures. We see this in cities across the country as our lives have shifted throughout the pandemic. Join HGTV Urban Oasis 2020 interior designer Brian Patrick Flynn as he takes you through this year’s home in Portland, Maine, shining a light on the small businesses that contributed to the construction and design of the home, as well as ideas about how to create your own oasis.
Join us as we talk to Byron Allen, Founder, Chairman and CEO of ALLEN MEDIA GROUP, the self-made media mogul who owns THE WEATHER CHANNEL. His Entertainment Studios produces more than 60 syndicated shows, has eight lifestyle channels, operates high-tech with the free-streaming OTT/mobile app: LOCAL NOW, and is growing ALLEN MEDIA BROADCASTING station group, which includes “big 4” network affiliates. Allen will give us his candid opinion on the media space now, where he sees risk and opportunity, and where he thinks the media market will move in 2021.
Travel enthusiast, influencer and TV host Oneika Raymond (instagram: @oneikatraveller) is usually using globe-trotting excursions as the catalyst to empower, educate and explore. With so many staying closer to home this year, she’ll share tips for creating several versions of the ideal staycation—with an eye to the holidays.
CTV engagement is surging, so too is the consumption of premium music videos back in the living room. As a modern day global television network, Vevo provides advertisers the ideal solution to leverage the power of culture and connect with coveted audiences in a meaningful way, how and where they are consuming content.
Get a virtual front row seat as NYI CEO, Ed Renicker, interviews Carat CEO, Angela Steele on how the media industry navigated their brands through the unexpected events of this year and what we can expect for the industry in the future. In January 2020, Steele was elevated to CEO of Carat mere months before the industry (and the whole country) found itself in unchartered waters. Steele will discuss how agencies and brands were forced to re-strategize everything from planning and spending to tone and creative, what those changes brought about, and the new unexpected findings that corporations can take away from the experience overall. Join two media powerhouses as they take a deep dive into the industry and discuss how the comeback is always greater than the setback, especially in New York.
Not familiar with Tika the Iggy(instagram: @tikatheiggy) yet? You’re in for a treat. This four-legged style sensation and gay icon, who speaks through the voice of her “second favorite dad” Thomas Shapiro, will share top Dos and Don’ts of TV fashion followed by tips from Thomas on creating, and evolving, a social media star.
In this conversation, OWN’s Sheereen Russell will talk about the network’s partnership with Dove’s Esi Eggleston Bracey and Kelli Joy Richardson Lawson to pass the CROWN act, legislation designed to end anti-hair discrimination and celebrate freedom of expression. So far, 7 states have signed on, with the goal of having all 50 states on board. Eggleston Bracey will discuss how a corporate brand can lean into a sensitive topic with credibility, and the strategy moving forward.
Easy, mindless and a little bit trashy? Yup, it’s reality TV and it remains a staple of TV. But how has COVID-19 impacted production – and will those adjustments affect future productions? How does a show like 90 Day Fiance keep spinning off successful extensions? What makes characters like Mama June relatable? We’ll unpack the elements that comprise this can’t miss content, and how it’s going to change in 2021.
Launching a network and positioning it for success – finding financing, producing and licensing compelling programming, getting support from distributors – is no small task. What are the challenges and opportunities unique to Black-owned networks? What has changed – and what hasn’t – since BET launched thirty years ago? Media magnates Robert L. Johnson and Byron Allen have a candid conversation about where we are now, and what needs to happen next, that you will not want to miss.
Get your groceries for this tasty meal prepared by Executive Chef and Top Chef contestant, Fabio Viviani. Download the recipe!
You won’t want to miss this opportunity to connect with the leading executives in the industry. Connect with the following Cynopsis team members today!
Have a question?
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Contact Robbie Caploe at [email protected].