AdMonsters is pleased to make available on demand all public sessions from PubForum+, which took place December 8-10, 2020.

Sessions are meant for registered attendee eyes only. This session library is private. Please be respectful of the content and speakers featured here, and do not share or distribute. 

Pricing

On Demand Sessions

  • Tuesday Keynote: Tomorrow’s Publisher Today

    Tuesday Keynote: Tomorrow’s Publisher Today

    While the pandemic was a treacherous obstacle for many publishers, it has not stopped Complex Media’s meteoric rise. CEO Rich Antoniello shares how the company’s multiprong strategy of building a fervent community, revenue diversification, and embracing new platforms have made Complex a publisher ready for whatever the future brings.

  • Ad Product Fortune-Telling for Publishers in 2021

    Ad Product Fortune-Telling for Publishers in 2021

    The times may be turbulent but there’s one thing publishers can count on to drive business going into 2021: a stand-out creative offering. From the e-commerce explosion to prepping ad products for the post-Cookie world, we will discuss the movements shaping the way publishers will build and develop their ad offering. Being the leader in creative technology for publishers, Celtra will bring insights from its vast customer base that includes the likes of CNN, NBCU, Vice, Hearst, and hundreds more.

    Sponsored by:
    Celtra
  • Digital Media Drilldown

    Digital Media Drilldown

    AdMonsters Editorial Director Gavin Dunaway and Senior Editor Lynne d Johnson take a look at the topics at the forefront of digital revenue professionals’ minds.

  • How Top Publishers Are Preparing Now for Death of the Cookie and More with Visitor Relationship Management (VRM)

    How Top Publishers Are Preparing Now for Death of the Cookie and More with Visitor Relationship Management (VRM)

    Relationships matter…more than ever. Relationships drive revenue growth and are the foundation to solving a myriad of challenges publishers face today. The stronger the relationship with your visitors, the more value flows from each visit. Visitor Relationship Management (VRM) makes this possible with one tag, one vendor, one consistent visitor experience.
    Learn how thousands of publishers worldwide leverage Admiral VRM to engage and communicate with visitors to build 1st party relationships and grow diversified revenue across Paid Subscriptions, Donations, Adblock Recovery, Email, Registration Walls, Identity and more.
    Relationships are also core to preparing for publishing’s looming challenges from privacy consent to post-cookie monetization. Join Admiral and a panel of top publishers to hear what steps they’re taking today to thrive in 2021 and beyond.

    Sponsored by:
    Admiral
  • The Digital Audio Adventure Intensifies

    The Digital Audio Adventure Intensifies

    This panel will give a buy side and sell side look at the digital audio market and dive into the latest programmatic developments.

  • Question the Tech with Sourcepoint

    Question the Tech with Sourcepoint

    The AdMonsters content team questions Sourcepoint about the latest in CMPs and regulatory compliance.

  • One Message After Another: Storytelling with Sequential Messaging

    One Message After Another: Storytelling with Sequential Messaging

    Long a wish of marketers, sequential creative in digital advertising is not only a reality, it’s highly effective. But will the death of the third-party cookie kill this tool with it? This rapid-fire session will brief you on the basics and review a case example of sequential messaging in action.

  • Hindsight 2020: How ViacomCBS Used a Year of Extreme Disruption to Double Down on Their Strategy

    Hindsight 2020: How ViacomCBS Used a Year of Extreme Disruption to Double Down on Their Strategy

    Sponsored by:
    Infinitive
  • A Most Unclear Programmatic Future

    A Most Unclear Programmatic Future

    The third-party cookie’s expiration data is a year away while it appears the US and state governments are launching a multi-front antitrust suit against the largest player in ad tech. Will there be any digital media industry left to monetize in the next 12 months? Industry analysts join Editorial Director Gavin Dunaway in pondering what’s next for the programmatic world.

  • Ad Product Roundtable

    Ad Product Roundtable

    You’re warmly welcomed to a gathering of ad product personnel as they ponder how best to electrify ad programs while maintaining excellent user experience.

    What are the biggest pressures on you now? What do you feel like you can solve, and where are you waiting to see where the cards fall?
    What’s been key to streamlining processes with sales and ad ops?
    What are your biggest hangups with the larger product department?
    What role do you have in optimizing site and ad speed?

    (This session is only open to publishers, agencies, and brands.)

  • Client Services Cares!

    Client Services Cares!

    Client service leaders gather to discuss their top challenges as well as derive some industry best practices.

  • Get With the First-Party Data Plan, Man

    Get With the First-Party Data Plan, Man

    Advertisers and publishers are in full first-party data mode. At the moment they seem to be working in silos with their own strategies, but how can these come together to create a better advertising ecosystem? For example, one that is built for privacy?
    First-party data has the promise of delivering targeted advertising without compromising privacy, but its success relies on the partnership of brands and publishers. Join this session to hear from publishers and agencies on how they are planning on using their first-party data moving forward. 
    Publisher first-party data is already earning more prominence with advertisers, but do you have a plan to get them what they need the most? Or if you have a vision, do you know how to make it a reality?

    Pub – What’s been different with your first-party data efforts this Q4? Has there been more interest in your supply from advertisers?
    Ad/Ag – As an advertiser/agency what are you testing right now?
    Pub – What’s your biggest obstacle in monetizing more of your first-party data?
    Ad/Ag – What are you as an advertiser/agency  most attracted to in first-party segments? Where do you run into difficulties?
    All – How are you approaching challenges around scale with your first-party data?
    All – What’s key to showing first-party data performance in campaigns?
    All – Can publisher first-party data be an asset in programmatic?
    All – Are you leveraging other data tools (e.g., identity) alongside your first-party data?

    (This session is only open to publishers, agencies, and brands.)

    Sponsored by:
    Permutive
  • Knights of Yield Ride Again

    Knights of Yield Ride Again

    This roundtable assembles a new batch of yield professionals to debate how they’re optimizing every last revenue channel.

    Is supply path optimization for real?
    What’s key to getting the most out of PMPs?
    Resellers—what do we do with them?
    Have you seen the effects of de-duplicating auctions or traffic shaping?
    Viewability and other measurements—what are you optimizing toward?
    What’s your big yield bet for next year?

    (This session is only open to publishers, agencies, and brands.)

  • The Self-Serve Setup

    The Self-Serve Setup

    Setting up self-serve is trickier than it may appear—how can you make it a quality path for advertisers (of all sizes) while not overwhelming your ad ops team?
    (This session is only open to publishers, agencies, and brands.)

  • Vendor Relations

    Vendor Relations

    When is a tech or service provider a true partner and when is it just another vendor? Join this virtual roundtable with publisher thought leaders on their best and worst provider relationships—and also the steps publishers (and their would-be partners) can take to ensure mutual success.
    (This session is open to all attendees.)

  • Leveraging First-party Data in Monetization Strategies

    Leveraging First-party Data in Monetization Strategies

    Universal IDs are quickly becoming one of the most popular replacements for the third-party cookie—but are pubs actually seeing a revenue boost?

    Sponsored by:
    LiveIntent
  • Wednesday Keynote: 21st Century Brand—Primed for the Digital Long Game

    Wednesday Keynote: 21st Century Brand—Primed for the Digital Long Game

    The term digital transformation gets tossed around haphazardly—too often it equates to hitching onto momentary trends with mixed results. But Clorox has been around for more than 100 years and is thinking about the next 100. Digital transformation and embracing direct-to-consumer isn’t all about ramping up speed to market—it’s a multi-level strategy that includes harnessing the power of your data; seeking and cultivating the right talent; and grasping the crucial role Digital media plays in tightening consumer relationships. Vice President and General Manager of DTC Jackson Jeyanayagam offers a comprehensive look into how Clorox is reinventing itself for the current age as well as the next several.

  • How Publishers Can Use First-party Engagement Data to Enrich the Bidstream

    How Publishers Can Use First-party Engagement Data to Enrich the Bidstream

    We’ve already shown that reader engagement leads to 3x higher CTR. Now, we’ve dug into how world-class publishers can use first-party engagement data to build audiences, segment inventory, and enrich the bidstream.

    Sponsored by:
    SOVRN
  • Geo to Geo: Building a Trans-Pacific Tech Stack

    Geo to Geo: Building a Trans-Pacific Tech Stack

    How do you maximize revenue when your traffic is spread between multiple continents? The South China Morning Post discusses the challenges of global stack fragmentation as well as the programmatic intricacies of the APAC market.

  • The Power of Context

    The Power of Context

    Brand safety has evolved. From the influx of user generated content to coverage of increasingly sensitive topics, brands need solutions that ensure they appear in safe environments without missing out on valuable publisher inventory. Join IAS to learn about the current nuances of brand suitability and why control over context is critical for the entire digital ecosystem.

    Sponsored by:
    Integral Ad Science
  • Case Study: Ad Stack Overahaul

    Case Study: Ad Stack Overahaul

    What would happen and you made the giant leap—and switched out your ad server?

  • Commerce Is Media’s New Revenue Angle

    Commerce Is Media’s New Revenue Angle

    Hear how media companies are turning e-commerce into a royal revenue driver.

  • Navigating the OTT Opportunity

    Navigating the OTT Opportunity

    By 2023, over 56 million households in the US will be cord-cutters, up from 20.6 million in 2013. Advertisers are taking notice as CTV programmatic video ad spending is expected to increase from $3.39 billion in 2019 to $6.26 billion in 2021. As CTV and OTT continues to grow at a rapid pace, we are aimed to build solutions that make programmatic buying and selling on CTV and OTT easier. Join us for a discussion of OTT supply access challenges and buyer considerations for programmatic OTT in 2021.

    Sponsored by:
    Xandr
  • How Business Intelligence Spins a Revenue Web

    How Business Intelligence Spins a Revenue Web

    Internal publisher silos have been crashing for some time, but building connective tissue between these formerly autonomous divisions is falling on the shoulders of business intelligence—especially as centralizing data operations becomes a necessity. Trusted Media Brands VP of Business Intelligence and Analytics Michelle Kim describes her move from programmatic to business intelligence, and outlines how the publisher is using data to rope all its divisions together.

  • Advanced Revenue Analytics

    Advanced Revenue Analytics

    Revenue wunderkinds join this roundtable to discuss their techniques for streamlining reporting, crunching data, and turning insights into optimizations. 

    What have been the biggest learnings you’ve been able to derive from your revenue analytics program this year?
    Are you able to unify reporting from demand sources? What’s your biggest challenge there? (Do your demand sources supply APIs? Have you come up with workarounds?)
    What reporting processes have you been able to automate, and which ones would you like to?
    Are you able to analyze both programmatic and direct spend?
    Have you been able to use AI or machine learning tools to drive insights? What’s been your overall experience with these options?
    What are the chief obstacles to transforming revenue insights into optimizations?

    (This session is only open to publishers, agencies, and brands.)

    Sponsored by:
    Burt.
  • Balancing UX and Revenue Optimization

    Balancing UX and Revenue Optimization

    The days of slapping a zillion units on a page are over (or they should be!). How is the revenue team working with product and other departments to ensure ads are adding and not detracting from user experience—and how has the rise in logged-in users, paywalls, and subscriptions changed this dynamic?

  • Branded Content and Custom Projects

    Branded Content and Custom Projects

    Driving revenue ain’t all about header maintenance! What specific challenges do branded content and custom projects present?

  • Consent Beyond Compliance

    Consent Beyond Compliance

    GDPR and CCPA may have formalized the process in which publishers acquire consent from consumers for using data, but now publishers are strategizing how consent is intertwined with their larger revenue goals.
    (This session is only open to publishers, agencies, and brands.)

    Sponsored by:
    OneTrust
  • Fighting the Fragmentation in Connected TV

    Fighting the Fragmentation in Connected TV

    Calling the CTV space immature is the understatement of the year. How are revenue professionals overcoming their struggles with platform fragmentation to develop solid workflows and processes?

    Where does platform fragmentation cause you the biggest headaches in monetizing CTV?
    How have you adjusted workflows and processes to get around these challenges?
    What kind of tech gaps are you battling in the space? Do you find certain vendors work better on one platform versus another?
    What are the main agency/brand issues with buying CTV? How have your relationships with advertisers changed as you try to monetize CTV?
    How do you feel about your ability to execute audience targeting within CTV?
    How do you deliver relevant measurement and metrics to your advertisers?
    Are you able to get the measurement you need to deliver better advertising experiences to viewers? What are your overall concerns about  (e.g., issues with frequency capping?)
    Are you leaning into programmatic offerings or do you think the space is too immature?
    A year from now as the space is more mature, what do you think will be better about your CTV advertising program? What challenges loom on the horizon?

    (This session is only open to publishers, agencies, and brands.)

  • Hiring, Training, and Managing

    Hiring, Training, and Managing

    Managers discuss their challenges and successes in hiring qualified candidates, getting their teams trained speedily, and keeping morale up during tough times.
    (This session is open to all attendees.)

  • Beyond Brand Safety: The Case for Media Quality

    Beyond Brand Safety: The Case for Media Quality

    Publisher ire over brand safety headaches—which have been plentiful during the pandemic—detracts from what should be their larger goal: developing holistic media quality strategies that ensures advertisers reach the audiences they desire in well-lit, relevant environments. Increased communication between the buy and sell sides—as well as flexible mediation tools—are enabling publishers to build media quality strategies that not only leave advertisers happy, but also grab more revenue.

    Sponsored by:
    DoubleVerify
  • Thursday Keynote: Oh, the Places We’ll Monetize—Next Frontiers for Revenue and Product

    Thursday Keynote: Oh, the Places We’ll Monetize—Next Frontiers for Revenue and Product

    There’s a lot of exciting areas publishers are entering, and a publisher is best served if the product and reveunue teams are in lockstep. Bloomberg Chief Product Officer Julia Beizer lays out the Bloomberg approach, and discusses where the media powerhouse is headed next.

  • What’s Identity’s Role in Your First-Party Data Future?

    What’s Identity’s Role in Your First-Party Data Future?

    First-party data is the best. No argument there. But is it enough to sustain publishers — and satisfy marketers — through more turbulent and unpredictable times? With 10-20% of the web authenticated, only the largest media conglomerates have a chance of survival, and those odds aren’t a sure thing. Learn how to shore up your first-party data strategy with identity, the perfect complement to securing every revenue opportunity and offering the flexibility and scale marketers want across the other 80-90% of the open web.

    Sponsored by:
    Lotame
  • State of the Buy Side

    State of the Buy Side

    How is the buy side of programmatic evolving? What do programmatic buyers expect of their publisher partners?  How are the buy side preparing for industry-wide issues such as the “cookiepocalypse” and IDFA changes? We ask a panel of buy-side programmatic advertising experts from brands, agencies and trading desks about the evolution of the programmatic buy side.

  • Supply Path Optimization Circa 2021

    Supply Path Optimization Circa 2021

    As the great auction de-duping continues, you’ve got to figure out how to make sure demand finds its way to through the most optimal path.

    Sponsored by:
    TripleLift
  • Extending Revenue Through Subscriptions and More

    Extending Revenue Through Subscriptions and More

    From his new perch as CCO of Future Media Group, Seth Rogin comments on how publishers can make subscriptions a powerful revenue stream and examines other extensions worth pursuing.

  • Think Locally: CTV’s Regional Opportunities

    Think Locally: CTV’s Regional Opportunities

    As users flock to streaming television, local broadcasters face a mounting pile of obstacles—including how to best deliver for their local and regional advertisers.

  • Real-Time-Bidding for Links Improves Affiliate Efficiency

    Real-Time-Bidding for Links Improves Affiliate Efficiency

    Publishers deserve to be paid for the purchases they generate. Merchants want to connect with engaged consumers. By building real-time programmatic auctions for links and offering merchants the ability to bid on live shoppers with explicit purchase intent at the time of click, we’ve created more revenue for publishers and more efficiency for merchants.

    Sponsored by:
    SOVRN
  • And Then There Was CPRA

    And Then There Was CPRA

    Still wrapping your head around GDPR and CCPA compliance? Well, Californians just voted CPRA into law and it’s gonna tighten up all of those loose ends dangling from CPRA around the definition of a service provider. It will also give consumers even more control over their data, as well as impose more requirements on businesses. Well, lucky for you we’ve got a privacy expert on hand to make sense of all of this regulation alphabet soup and explain what this new privacy law really means for ad tech.

  • Agency and Pubs Hug It Out on Programmatic

    Agency and Pubs Hug It Out on Programmatic

    It’s time for the buy and sell sides to come to the table and talk turkey—we work better together.

  • Direct Sales Has a Whole New Bag

    Direct Sales Has a Whole New Bag

    Publishers used the pandemic sales slowdown to get their direct sales strategies and workflows in order. Where are they still iterating?

    Do you see a shift toward or away from guaranteed campaigns in the next six months? What’s driving that?
    How has the pandemic ad pause changed your sales team’s focus? How has ad ops’ role changed in supporting them?
    Where do you feel you’ve best been able to empower your sales team? What would you like to improve?
    What organizational and process changes have been key in bringing in direct sales?
    How have advertiser expectations of guaranteed campaigns evolved over the last year?
    What do you consider the biggest tech gap within your workflow?

    (This session is only open to publishers, agencies, and brands.)

  • Happens In Ad Ops Saves the Internet

    Happens In Ad Ops Saves the Internet

    Someone’s got to do it. 2020 might have seemed like the longest year ever, but 2021 will be quickly upon us and it looks like a doozy—what’s your gameplan going forward? What will success look like? The death of the third-party cookie is nigh, and we need to have a philosophical talk about the potential replacements—and how they pull off what they’re offering. And just what are we going to be measuring in the future? Happens in Ad Ops will get to the bottom of the hard questions others fear to ask.
    (This session is open to all attendees.)

  • Mobile App Future

    Mobile App Future

    Programmatic in-app is already fraught with transparency, viewability, and fraud challenges. But 2020 threw another wrench at the mobile app ecosystem when Apple decided to make changes to IDFA that will surely impact publishers’ ability to monetize their mobile apps. And let’s not even get started on how IDFA’s likely replacement, SKAdNetwork, isn’t even quite ready for prime time. What are publishers doing to prepare for the future of mobile app monetization?
    (This session is only open publishers, agencies, and brands.)

  • Optimizing the Rev-to-Dev Relationship

    Optimizing the Rev-to-Dev Relationship

    Ad-related work tends to be the developer team’s least favorite activity. So how does ad ops get what it needs? And when is it easier to go out-of-house?

    Do you have easy access to dev resources (namely time)? How have you improved communication between revenue and development?
    Have you been able to educate your development team about ad tech? Are they interested in learning and/or do they express concerns? (Do you feel revenue and product are “on the same page”?)
    What ad-related process trips you up the most, or maybe takes up much more time than it seems it should?
    How do you streamline gathering reporting from multiple demand sources? Do you feel you’re aptly able to evaluate demand partner performance?
    What ad tech or processes do you outsource and why? What are key factors in determining whether you keep something in-house vs. finding a partner?
    With third-party partners, do you prefer “generalists” (one-stop-shops) or “specialists” (point solutions) that might be best-in-breed? (Some combination?)
    If you had the internal resources, what functions would you like to bring back in-house and why? What functions do you think are simply better off with a partner?

    Sponsored by:
    MediaMint
  • Programmatic Video: Full Steam Ahead

    Programmatic Video: Full Steam Ahead

    Finally—the programmatic pipes have hit the living room screen! So life is all sweetness, and high CPMs, right? Nope, there’s a whole new array of operational challenges—and some very familiar ones. Discussion questions include:

    What are the biggest sell-side misconceptions about making programmatic work in CTV?
    What are common challenges you run into with demand partners in CTV and video in general? Do you find specialist video demand sources more effective?
    Where do you feel your monetization controls are limited, and how do you gain more leverage?
    What makes a video PMP successful, and what ensures it will bomb? How have you improved PMP performance? What’s blocking you?
    What kind of audience targeting can you offer in programmatic video (especially CTV)? Does that overlap with advertisers are seeking?
    How do you work around measurement black holes and demonstrate performance?

    (This session is only open to publishers, agencies, and brands.)

    Sponsored by:
    Unruly
  • Heavy Hitters Closing Panel

    Heavy Hitters Closing Panel

    Top thought leaders from the publisher revenue world (and maybe the buy side?!?) talk about the ad tech and digital media trends that excite them going forward, what makes them wary—and what simply drives them up the wall. A panel that aims to bring the (virtual) house down!