While the pandemic was a treacherous obstacle for many publishers, it has not stopped Complex Media’s meteoric rise. CEO Rich Antoniello shares how the company’s multiprong strategy of building a fervent community, revenue diversification, and embracing new platforms have made Complex a publisher ready for whatever the future brings.

AdMonsters Editorial Director Gavin Dunaway and Senior Editor Lynne d Johnson take a look at the topics at the forefront of digital revenue professionals’ minds.

This panel will give a buy side and sell side look at the digital audio market and dive into the latest programmatic developments.

The AdMonsters content team questions Sourcepoint about the latest in CMPs and regulatory compliance.

Long a wish of marketers, sequential creative in digital advertising is not only a reality, it’s highly effective. But will the death of the third-party cookie kill this tool with it? This rapid-fire session will brief you on the basics and review a case example of sequential messaging in action.

The third-party cookie’s expiration data is a year away while it appears the US and state governments are launching a multi-front antitrust suit against the largest player in ad tech. Will there be any digital media industry left to monetize in the next 12 months? Industry analysts join Editorial Director Gavin Dunaway in pondering what’s next for the programmatic world.

You’re warmly welcomed to a gathering of ad product personnel as they ponder how best to electrify ad programs while maintaining excellent user experience.

What are the biggest pressures on you now? What do you feel like you can solve, and where are you waiting to see where the cards fall?
What’s been key to streamlining processes with sales and ad ops?
What are your biggest hangups with the larger product department?
What role do you have in optimizing site and ad speed?

(This session is only open to publishers, agencies, and brands.)

Client service leaders gather to discuss their top challenges as well as derive some industry best practices.

This roundtable assembles a new batch of yield professionals to debate how they’re optimizing every last revenue channel.

Is supply path optimization for real?
What’s key to getting the most out of PMPs?
Resellers—what do we do with them?
Have you seen the effects of de-duplicating auctions or traffic shaping?
Viewability and other measurements—what are you optimizing toward?
What’s your big yield bet for next year?

(This session is only open to publishers, agencies, and brands.)

Setting up self-serve is trickier than it may appear—how can you make it a quality path for advertisers (of all sizes) while not overwhelming your ad ops team?
(This session is only open to publishers, agencies, and brands.)

When is a tech or service provider a true partner and when is it just another vendor? Join this virtual roundtable with publisher thought leaders on their best and worst provider relationships—and also the steps publishers (and their would-be partners) can take to ensure mutual success.
(This session is open to all attendees.)

The term digital transformation gets tossed around haphazardly—too often it equates to hitching onto momentary trends with mixed results. But Clorox has been around for more than 100 years and is thinking about the next 100. Digital transformation and embracing direct-to-consumer isn’t all about ramping up speed to market—it’s a multi-level strategy that includes harnessing the power of your data; seeking and cultivating the right talent; and grasping the crucial role Digital media plays in tightening consumer relationships. Vice President and General Manager of DTC Jackson Jeyanayagam offers a comprehensive look into how Clorox is reinventing itself for the current age as well as the next several.

How do you maximize revenue when your traffic is spread between multiple continents? The South China Morning Post discusses the challenges of global stack fragmentation as well as the programmatic intricacies of the APAC market.

What would happen and you made the giant leap—and switched out your ad server?

Hear how media companies are turning e-commerce into a royal revenue driver.

Internal publisher silos have been crashing for some time, but building connective tissue between these formerly autonomous divisions is falling on the shoulders of business intelligence—especially as centralizing data operations becomes a necessity. Trusted Media Brands VP of Business Intelligence and Analytics Michelle Kim describes her move from programmatic to business intelligence, and outlines how the publisher is using data to rope all its divisions together.

The days of slapping a zillion units on a page are over (or they should be!). How is the revenue team working with product and other departments to ensure ads are adding and not detracting from user experience—and how has the rise in logged-in users, paywalls, and subscriptions changed this dynamic?

Driving revenue ain’t all about header maintenance! What specific challenges do branded content and custom projects present?

Calling the CTV space immature is the understatement of the year. How are revenue professionals overcoming their struggles with platform fragmentation to develop solid workflows and processes?

Where does platform fragmentation cause you the biggest headaches in monetizing CTV?
How have you adjusted workflows and processes to get around these challenges?
What kind of tech gaps are you battling in the space? Do you find certain vendors work better on one platform versus another?
What are the main agency/brand issues with buying CTV? How have your relationships with advertisers changed as you try to monetize CTV?
How do you feel about your ability to execute audience targeting within CTV?
How do you deliver relevant measurement and metrics to your advertisers?
Are you able to get the measurement you need to deliver better advertising experiences to viewers? What are your overall concerns about  (e.g., issues with frequency capping?)
Are you leaning into programmatic offerings or do you think the space is too immature?
A year from now as the space is more mature, what do you think will be better about your CTV advertising program? What challenges loom on the horizon?

(This session is only open to publishers, agencies, and brands.)

Managers discuss their challenges and successes in hiring qualified candidates, getting their teams trained speedily, and keeping morale up during tough times.
(This session is open to all attendees.)

There’s a lot of exciting areas publishers are entering, and a publisher is best served if the product and reveunue teams are in lockstep. Bloomberg Chief Product Officer Julia Beizer lays out the Bloomberg approach, and discusses where the media powerhouse is headed next.

How is the buy side of programmatic evolving? What do programmatic buyers expect of their publisher partners?  How are the buy side preparing for industry-wide issues such as the “cookiepocalypse” and IDFA changes? We ask a panel of buy-side programmatic advertising experts from brands, agencies and trading desks about the evolution of the programmatic buy side.

From his new perch as CCO of Future Media Group, Seth Rogin comments on how publishers can make subscriptions a powerful revenue stream and examines other extensions worth pursuing.

As users flock to streaming television, local broadcasters face a mounting pile of obstacles—including how to best deliver for their local and regional advertisers.

Still wrapping your head around GDPR and CCPA compliance? Well, Californians just voted CPRA into law and it’s gonna tighten up all of those loose ends dangling from CPRA around the definition of a service provider. It will also give consumers even more control over their data, as well as impose more requirements on businesses. Well, lucky for you we’ve got a privacy expert on hand to make sense of all of this regulation alphabet soup and explain what this new privacy law really means for ad tech.

It’s time for the buy and sell sides to come to the table and talk turkey—we work better together.

Publishers used the pandemic sales slowdown to get their direct sales strategies and workflows in order. Where are they still iterating?

Do you see a shift toward or away from guaranteed campaigns in the next six months? What’s driving that?
How has the pandemic ad pause changed your sales team’s focus? How has ad ops’ role changed in supporting them?
Where do you feel you’ve best been able to empower your sales team? What would you like to improve?
What organizational and process changes have been key in bringing in direct sales?
How have advertiser expectations of guaranteed campaigns evolved over the last year?
What do you consider the biggest tech gap within your workflow?

(This session is only open to publishers, agencies, and brands.)

Someone’s got to do it. 2020 might have seemed like the longest year ever, but 2021 will be quickly upon us and it looks like a doozy—what’s your gameplan going forward? What will success look like? The death of the third-party cookie is nigh, and we need to have a philosophical talk about the potential replacements—and how they pull off what they’re offering. And just what are we going to be measuring in the future? Happens in Ad Ops will get to the bottom of the hard questions others fear to ask.
(This session is open to all attendees.)

Programmatic in-app is already fraught with transparency, viewability, and fraud challenges. But 2020 threw another wrench at the mobile app ecosystem when Apple decided to make changes to IDFA that will surely impact publishers’ ability to monetize their mobile apps. And let’s not even get started on how IDFA’s likely replacement, SKAdNetwork, isn’t even quite ready for prime time. What are publishers doing to prepare for the future of mobile app monetization?
(This session is only open publishers, agencies, and brands.)

Top thought leaders from the publisher revenue world (and maybe the buy side?!?) talk about the ad tech and digital media trends that excite them going forward, what makes them wary—and what simply drives them up the wall. A panel that aims to bring the (virtual) house down!