Progress is being made when it comes to investment in minority-owned media. In 2021, 20 of the top advertisers pledged 2%-5% of their ad spend to Black-owned media, according to Nielsen. Publicis Media launched a major two-year initiative, “Once & For All Coalition,” and Target teamed with REVOLT for “Bet on Black,” a series aimed at supporting social justice, to name just a few examples. But challenges remain in defining minority-owned media, tracking spend and making maximum impact. We’ll look at where we are, where we need to go – and how to get there.

Eighty-seven percent of advertisers consider standard cross-platform TV measurement and attribution an important factor when investing in converged TV, according to TVSquared. As companies explore their options, which currencies hold the most promise? What are the latest tools and tech that offer advertisers real-time data for linear, streaming and time-shifted viewing? We’ll talk to the players who are making it happen.

From 80s music videos, TV show reboots and reunions decades in the making, nostalgic content is making a comeback in the living room. CTV platforms, streaming services, and advertisers alike are all tapping into this trend in order to reach new audiences and create more powerful connections with viewers. In today’s crowded content landscape, consumers across all generations, including Gen Z, actively seek out and stream nostalgic content.

Learn more about the impact nostalgia is having on CTV, particularly within the FAST, where consumers are increasingly tuning into tailored and curated linear programming, uniquely dedicated to content that has shaped generations and created indelible memories.

As the use of first-party data grows across the TV ecosystem, the importance of identity has grown alongside it.  This session will include multiple perspectives on the increasingly critical role identity plays in today’s dynamic TV advertising landscape. It will examine how identity can be used effectively in a privacy-first way to enable addressable TV across the connected home.

Digital media has transformed marketing, but it has also created massive fragmentation.  Is building a TV campaign as simple as setting parameters at the DSP and firing off the campaign – or a more nuanced approach necessary? In this Fireside Chat, we present the idea that unlike most of the digital marketplace, TV still has arbitrage opportunities for creating data-driven, efficient campaigns.

While our macro-environment is in a state of constant change, we’ve uncovered the one constant — advertisers are continuing to increase spending on streaming TV advertising. In our recent CTV/OTT study, we took the pulse of advertisers to dig deeper into their spending and priorities and found that investment and optimism for CTV advertising are already high and continuing to rise, driven by its ability to precision target and achieve full-funnel brand goals.

Additionally, local continues to be a top priority for advertisers to meet the evolving needs of customers based on local circumstances. In this discussion, John will share learnings from the past year, including highlights from our recent study findings and what’s top of mind for advertisers as they continue to invest more in the channel — on topics such as targeting, measurement, brand safety, ad fraud and inventory.

Auto and pharma and finance, oh my! More and more brand categories are seeing the value in advanced TV advertising, adjusting their strategies to target audiences instead of programs. Deloitte Global projects addressable TV advertising will generate $7.5 billion globally this year, thanks to advancements in technology. Still, understanding the current capabilities of addressable for linear and OTT, where it best fits into an advertising plan, and how to serve it up, can be a challenge. In this panel, you’ll learn how to use addressable to get to the bottom of the sales funnel.

Now more than ever, advertising spend is expected to be as efficient as possible. It is critical for advertisers that their messages reach real people and the right target audience. TV advertising’s currency, once linked to programs and then addressable, has been gradually moving to impressions, more accurately capturing how many viewers ads actually reach.

How can advertisers use the latest forms of targeting and measurement to drive more targeted and impactful campaigns? In this session, expert panelists will discuss the right steps to take to ensure your campaigns are smarter and achieve the ROI you are expected to deliver.

Join iSpot in a discussion about currency and measurement and how both play an important role in the future of TV. 

AI is transforming advertising, from ad creation and innovative integration to ad buying. According to Forrester Research, this year brands will “flock to AI-powered audience solutions” as they strive to find a replacement for third party cookies, experimenting with new models and new methods. There are AI services that can predict winning ad creative, offer competitive intelligence, and use machine learning to target, run and optimize ad campaigns, to name just a few applications. We’ll take a look at the latest tools and disruptors.

Measurement, from currency and unduplicated reach, to proving TV effectiveness and ROI, plays a vital role in the continued success of Television. As media companies and advertisers continue to adapt to shifts in viewership and the emergence of multi-screen, innovative measurement approaches are firmly taking hold and establishing new standards, expectations and metrics for the future of a converged TV marketplace.

Learn how Fox and Tubi are expanding their measurement solutions and proving the value of the converged TV with independent partners like Innovid. We’ll explore insights from recent campaigns, the multi-currency conundrum, and discuss how measurement innovation is supporting the collaboration and growth of both linear and streaming platforms.

CTV advertising is set to reach nearly $35 billion in spending in the U.S. by 2025, with an increasing share of dollars flowing through programmatic. While some teams push to deliver the best viewer experience, others may prioritize workflow on the buy- and sell-side. In this panel, you’ll learn about the latest challenges, trade-offs, and trends in the CTV space. Leading executives will share their thoughts on the state of the viewer ad experience in CTV, and lend insight on key priorities from both a sell- and buy-side perspective. You’ll walk away with information that will help your teams plan their best approach to CTV advertising every step of the way, with every available tool.

In the second half of 2022, nobody in marketing doubts that connected TV is the most exciting advertising channel in town: its growth outpaces any other channel, and its power to mesmerize consumers is vast. However, it is a major challenge to capture CTV’s power in data. Customer journeys nowadays run over a sheer endless range of channels and devices. Although CTV is likely to be the place where you grab your audience’s attention, it will not likely be the place where it converts. This leads to a situation where CTV is at the risk of being undercredited. In this session, you will learn how big that risk is, how you can mitigate it and how technology can help you establish a realistic view on the value CTV advertising actually delivers.

Thanks to the streaming wars, kids’ content is red hot – Paramount Global CEO Bob Bakish has said shows like “PAW Patrol” are a “key attraction” for Paramount+, and children’s programming consistently ranks among the top 15 shows across platforms. Which means kids’ content is no longer just a way to keep users from canceling subscriptions – it’s actually driving growth. We’ll explore how digital content companies and streaming services can capitalize on a trend that shows no sign of slowing down.

Barry Loudis, Vice President of Business Development at Wurl, shares insights on the exploding FAST landscape and how Wurl is partnering with brands to monetize and advance the business of Streaming TV.

The frequency of shoppable media has been “growing at speed” over the past year, and is poised to accelerate even more in 2023, according to a study from the World Federation of Advertisers and Dentsu International. Technical innovations now enable engaging, interactive, and streamlined shopping experiences for consumers. From QR codes to AR stores, we’ll look at the latest tools that help drive viewers from TV to commerce, scoring wins for both networks and brands.