Inspire Brands, which owns food and drink franchises such as Dunkin’, Arby’s and Sonic, recently started moving more of its streaming TV spend from direct to biddable deals. It also consolidated its ad tech partners, going from at least four DSPs down to just one. Hear more from Inspire Brands Chief Media Officer Travis Freeman about how this fast food and restaurant kahuna is streamlining its media approach, even as it navigates the complexity of CTV.

When it comes to distributing live sports, CTV is the rookie of the year, and linear is the legend headed for retirement and the hall of fame. Now that the most pinnacle live sports events are available through streaming, more change is on the horizon. From the technical and product challenges involved with live, to the promise of making sports more addressable and measurable, how sports events and advertising is being delivered is in the midst of massive change. Join top programmers and an agency investment lead, who will discuss how they are mapping out the next play.

Programmatic CTV unlocks needed liquidity for both media buyers and media sellers and is well positioned to power a growing share of TV advertising investments. But there remain arbitrage opportunities for ad tech middlemen to siphon unwarranted fees from the programmatic supply chain, and these middlemen exist across both the open auction and private marketplaces. Attend this session to follow the programmatic pipes from start to finish. Understand the various ways programmatic auctions can be resold, adding cost and reducing the transparency buyers expect with an on-glass ad experience. Come away with best practices for programmatic CTV buying and the questions you should ask to ensure your ads deliver in the right places and at the right price.

TV currency is clear as mud. Agencies and marketers are overwhelmed by the number of options available to them, from Nielsen to VideoAmp to Comscore and iSpot. And with billions of ad dollars on the line, small nuances in methodology back out to millions in revenue lost or gained. In a panel with no agencies, no programmers and no measurement companies muddying the debate, three industry experts share the facts on today’s complex currency challenges.

ADT is a company that’s been synonymous with safety for more than 150 years, but growing the brand, and turning recognition into admiration, is no small feat. In this session, DeLu Jackson, ADT’s Chief Marketing Officer, is joined by Bob Lord, President of Horizon Media Holdings, to share insights on how they are helping to transform the ADT brand and diversify its media strategy to ensure ADT is on the radar of the next generation of home buyers and renters.

What’s better: linear TV or CTV? As the media landscape continues to evolve, advertisers are faced with a critical decision: stick with the traditional, broad-reach power of linear TV, or embrace the data-driven precision of programmatic TV. Two industry experts will debate ¬†the strengths, challenges, and opportunities of both approaches in today’s dynamic market. Prepare for a provocative discussion!

New technology enhancing the viewer experience and facilitating seamless transactions has made shoppable TV a massive opportunity for advertisers. Retail media is one of the fastest-growing sectors in digital advertising, offering brands the opportunity to reach consumers at the point of purchase. But what are the challenges brands face with e-commerce, like data privacy, and how are those they being addressed? Let’s discuss.

Viewers are flocking to CTV, but Issues like overly complex interfaces, ad frequency, and content discovery mar the experience. We’ll explore innovative solutions and emerging best practices to make the CTV experience more intuitive and enjoyable for viewers, and valuable to advertisers. Industry experts will discuss ways to address friction points while sharing strategies to improve personalization, interactivity, and seamlessness in CTV environments.

Advertisers, publishers and their partners have spent a lot of time thinking about online privacy compliance. (Or their attorneys have, at least.) Well, every single privacy-related question that companies grapple with on the web is a potential privacy risk on connected TV, too – especially consent management. But CTV is also its own beast, which further complicates matters. Join Alysa Hutnik, a partner at Kelley Drye, to navigate the thicket of privacy compliance in streaming environments.

For performance-minded brands, the right media mix is key to driving incremental growth. But how can you most efficiently buy CTV amidst rising transparency and measurement challenges? Learn how prioritizing premium inventory, utilizing custom algorithms and validating through advanced analytics can add value to your CTV media buys from the independent agency perspective

As SMBs continue to hone their digital marketing strategies, many see the value in looking beyond standard search, display and social media channels to areas like CTV and ecommerce. Historically, these channels may have been off-limits to SMBs, given the cost of advertising or the resources needed to build the right creative. But with ad tech firms increasingly offering self-serve and AI tools to make once difficult tasks easier (like generating creative and digital video), many are now tuning in to CTV to reach customers at scale. This panel will expore the value of using CTV to reach audiences that SMBs care about, discuss some of the ways that SMBs are taking advantage of CTV today, and delve into what’s needed to make CTV an even bigger part of SMB’s digital programs.

The streaming wars are hotter than ever – and all eyes are on Netflix. The formerly ad-free streamer not only runs ads, it’s gearing up to launch its own ad tech this spring. In the meantime, Netflix has been busy creating new ad formats, inking programmatic partnerships and programming live events to attract subscribers and marketers alike. Can Netflix win the hearts of both viewers and advertisers? Hear from Nicolle Pangis, Netflix’s new advertising VP and former CEO of Ampersand, about how the streamer plans to compete against broadcasters and bring Netflix Effect” to advertising.”