Masters of the Metaverse

NOW AVAILABLE ON DEMAND!

Cynopsis and EBS present “Masters of the Metaverse”, in partnership with Super League Gaming, to give you a virtual guide to the newly tapped universe. Hear from some of the top executives who created some of the most successful platforms in this space today, see case studies on activations in this space, learn about the building blocks being leveraged to create these new worlds, and hear from brands and publishers who changed the game by engaging hungry consumers in new ways. Don’t miss your map to the Metaverse!

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    MASTERS OF THE METAVERSE
    Facebook’s evolution to Meta Platforms Inc delivers a clear signal to the future of media, marketing, tech, and audiences – the metaverse. The concept of a shared virtual platform that people can access through different devices and where they can react and interact through digital environments had long been the stuff of visionary movies and now brands, artists and content producers have the opportunity to enter the portal of mold the future of engagement.

Agenda

  • Panel discussion: Staking Your Claim in the Metaverse

    Panel discussion: Staking Your Claim in the Metaverse

    Scoping out the tools and potential of the metaverse, this panel – featuring top executives from Supersocial, Thunder and GreenPark and moderated by famed content creator and CEO of Aftershock Media Group, Lance Frisbee – will give audiences a lay of the land at what exactly the metaverse entails, how it is poised to change media, engagement, music, monetization and activation and what that means for the entertainment industry and beyond! We’ll look at the primary platforms dedicated to this experiential innovation and how they are being leveraged by content producers and brands and how that will evolve as consumer adoption (and technology) grows.

    Moderator: Lance Frisbee, CEO, Aftershock Media Group

    Panelists:

    • Yonatan Raz-Fridman, Founder & CEO, Supersocial
    • Rodric David, CEO, Thunder Studios
    • Tony Grillo, Chief Strategy Officer, GreenPark Sports
  • Case study presentation on Core Gaming

    Case study presentation on Core Gaming

    Super League Gaming’s Matt Edelman interviews Manticore Games CMO Patrick Buechner, creators of the new social metaverse platform Core, about the initiative’s launch and its partnerships, including the successful outing with famed producer deadmau5. 

    Presented by: Patrick Buechner, CMO, Manticore Games

  • Research presentation

    Research presentation

    Michael’s presentation will cover key topics, including:

    • The pursuit of the metaverse will drive companies to make extensive technology and experience investments
    • Gaming is the most viable path towards the metaverse and is increasingly the next technology paradigm for all digital activities
    • “Metaverse activities” beyond gaming are already taking place inside of games, including social interactions, avatars, media, economies, and messaging

    Presented by: Michael J Wolf, Co-Founder & CEO, Activate Consulting

  • Panel discussion: Brand Strategies for The Metaverse

    Panel discussion: Brand Strategies for The Metaverse

    From skins and digital accessories to vast concerts and fully-dedicated worlds, brands have made headlines throughout the year for their deep dives into the metaverse. We’ll talk with the marketers who are driving the train to learn about the ways that brands and building bigger and better in the virtual world.

    Moderator: Matt Edelman, Chief Commercial Officer, Super League Gaming

    Panelists:

    • Doug Rosen, Strategy Business Development & Digital Products, ViacomCBS
    • Marcus Bläsche, CEO & Co-Founder, Rumble League Studios
    • Justin Hochberg, CEO, Virtual Brand Group (VBG)
  • Case study presentation

    Case study presentation

    NASCAR is just getting started on the virtual streets of the metaverse through customized digital experiences across platforms like Roblox, Rocket League and Zed Run. As the brand begins to conceptualize how it will integrate into the metaverse, its finding new ways to engage with fans and expand its presence with the virtual community. Find out how NASCAR came to life in a first-of-its-kind collaboration with Jailbreak on Roblox, setting the stage for brands to show up more authentically with new consumers.

    Presented by: Nick Rend, Managing Director, NASCAR

What exactly is the metaverse?

We collected definitions to explain what it is – and the remarkable potential it offers for those who learn how to leverage its power.

“Where the digital world transforms the real one in ways that are fun, freaky and sometimes frightening.” – Joanna Stern, The Wall Street Journal

“It is an interface layer between the physical and virtual world, which makes them one and the same but most importantly a shared universal economic system that enjoys supremacy to nations states and their fiat-based systems.” – Outlier Ventures Founder and CEO Jamie Burke

“An embodied internet where you’re in the experience, not just looking at it.” – Mark Zuckerberg

“It’s an immersive place where people can come and connect with one another and have shared virtual experiences.” – Christina Wootton, Roblox VP of brand partnerships

“It doesn’t truly exist yet. But we’ll know it when we see it.” – futurist and author Trond Undheim, PhD

Contact us at

[email protected] or 1-800-777-5006