PPE can be given out, but it’s up to event leaders to enforce safety policies, craft strong contingency plans and equip their teams with everything they need to work safely. In this session you’ll learn how you can best prepare yourself, your event and your team to navigate the safety challenges ahead. Dive into what it means to have a customized safety plan and how to creatively address and communicate safety protocols at your event. Learn the hidden health and safety dangers lurking in most events—and how to craft safety policies and strategies for workers, attendees, VIPs, speakers and exhibitor experiences.

When it comes to getting your city permits in order, it’s a whole new world out there. The rules are different everywhere and changing every day. Listen in as leaders from two of the country’s largest major metros weigh in on the differences and nuances of their respective regions, and how they are working with brands and event producers to get events back online. Hear what health and safety protocols city’s will care most about and how to shape your events so they will meet local regulations. Hear first-hand what the gatekeepers are thinking and doing and how those decisions will impact your ability to get permits in the near and long-term. Find out how to position events as vital employers and revenue generators in your city, and how you can help get events safely back on your city’s radar in the COVID era.

Events are happening out there, and brand ambassadors are becoming the front line workers in this new era of socially distances experiences. Listen into a candid report from the field and hear what’s working, what’s not and what all event marketers need to know about hosting live events now and in the future. Get a no-holds-barred perspective on the health and hygiene strategies that work best and how to implement them. Walk away with five important tips that will help keep your staff and attendees safe, having fun—and following the rules.

As marketers look outside the industry for clues about what a comeback strategy might look like, Supercross was making it happen. Go inside a live race event from June for insights on the decision-making process, challenges the team overcame, and how the off-road motorcycle racing championship kept attendees and sponsors safe. Learn what on-site guidelines were deployed for mitigating risk. Hear how the event leveraged and implemented testing, waivers and “functional groups” to keep people appropriately distanced.

In this session we will apply a method to the madness, arming you with a roadmap that you can use to begin bringing people together safely again. You’ll get a game plan for establishing, communicating, and implementing stringent health protocols and policies, so you can mitigate the spread of potential viruses and reduce anxiety across constituencies. You’ll learn the logistical and budgetary implications of these policies. And you’ll walk away with a suite of innovative ways to optimize production quality and audience experience, without compromising your focus on health and safety for your attendees and staff.